Edisen Assures Grading Quality with EIZO
Edisen chooses EIZO PROMINENCE as their colour reference monitor to assure grading quality
Edisen is a global specialist in production and content creation that produces more than 6,000 films and series in over 60 different countries every year. The company was founded in 1995 and today has offices in Europe, the USA, and Asia. We had the opportunity to discuss with Niklas Aldergren, IT Manager at Edisen about the monitor setup they use to bring their creativity to a wide range of projects.
Tells us about Edisen and your role there.
Edisen is a global full-service partner in communications, entertainment, post-production, and MarTech. We have offices in the US, Europe, and Asia. Among our customers are, for example, Volvo, Nike, Amazon, Netflix, and SVT (Swedish Broadcast Union). My role as an IT Manager includes keeping up to date with new technology tools and capabilities. Our offices must always have the best solutions to ensure world-class deliveries.
And that includes monitors?
Absolutely! We have three colourists who grade TV productions and films. This places very high demands on production quality, so our colourists always have to feel confident in the technology they’re using. In other words, everything must work. It’s all about trust. Our colourists must be able to see precisely how an image looks.
How did you come to choose EIZO?
The industry has seen an increasing need for HDR content, mostly thanks to productions by the likes of Netflix and Amazon, so we had to respond with the right technological solutions – especially when it comes to colour grading.
We already have several other models from EIZO in our workflow, so I trust their technology and I know what they stand for. Considering I knew how good EIZO was, in terms of quality and personal support, it was natural to compare their HDR monitor with others on the market in my decision-making.
This alongside the greater requirement today for advanced HDR and that we never compromise on the customer’s quality requirements is why we decided to go with EIZO when we needed a top-quality HDR monitor for reference work.
What clinched your decision?
Top quality combined with good, solid commitment! We chose EIZO’s ColorEdge PROMINENCE CG3146 with built-in calibration and a five-year warranty. It meets our needs for performance and function, and it provides accurate, completely reliable images.
EIZO’s accessibility and personal involvement played a big part in our choice of monitor. Technical solutions alone are not enough, we also need the best support at a local level. Emailing someone in another country and waiting several days for a reply is simply not good enough.
The personal relationship is extremely important and that’s exactly what EIZO provides; they care, and they’re there when we need them. This is important to us because the technology we use must work all the time, without fail. We have no spare monitors waiting on the shelf, so when we need support, we need it right away.
So, do you think you’ll be making more EIZO purchases?
Yes, indeed. I’m looking forward to a long, dependable relationship.
Tell us about quality assurance.
I work with all the major production houses in the country. Our customers make very tough demands; everything must be perfect from studio design to the right choice of monitors for training and calibration. It means nothing less than quality assurance throughout the entire image processing chain. And that’s why I’m so confident working with EIZO. Their monitors are top class, they provide great support and a five-year warranty. If we need service, they fix things quickly through their own workshops local to many countries around the world, including the UK. And because they offer loaner monitors, we avoid costly production stoppages.
Good Setup for Edisen
“I’ve been an EIZO dealer for more than 10 years,” says Pär Hörnell at Tiwia, who has been looking after the installation, training, and calibration of Edisen’s new HDR monitors. “We’ve created a really good setup for Edisen with the new reference monitor. Edisen delivers absolute world-class productions, and I see no limits when it comes to color grading.”
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