EIZO ColorEdge UK launches Living, breathing colour film
EIZO ColorEdge has commissioned the first of a three-part film series named ‘Living, breathing colour’. The film features Munich based experimental fashion and fine art photographer, Elizaveta Porodina. Shot over two days in Munich and the Austrian Alps, the film tells the story of her relationship with colour and her creative process, from her wide and varying range to shooting with her muse Yasmina, ‘It’s always about trusting my instinct, colours shadows and light, you can sense that flow everywhere’.
With industry leading monitors for colour critical work, the team at EIZO ColorEdge have created the series to show they are creatively engaged with their client base, establishing authority and creating aspiration within the wider creative industries. The second film in the three-part series will feature specialist architectural visualisation studio Forbes Massie, to be launched exclusively in line with the brands appearance at Designjunction in September. The films are the brain child of Peter & Paul, a Sheffield based creative communications agency focused on creating change though being Idea Makers™. Peter & Paul have created the films working with London based self-shooting director Ed Andrews.
The films are part of a wider repositioning campaign for EIZO Limited (UK). The campaign named ‘Living, breathing colour’ aims to position EIZO’s ColorEdge monitors as the authority on colour accuracy for the creative industries. The campaign encompasses the following: a new visual positioning; a brand new website; three new films following image makers Elizaveta Porodina, a Munich based artist and photographer; Forbes Massie, a specialist architectural visualisation studio and Framestore, an Oscar winning visual effects company. There’s a nationwide competition offering University students EIZO ColorEdge monitors and placements in the UK’s leading creative studios including Rankin, Heatherwick Studio and Somesuch, called the ‘EIZO Award’. As well as all that the brand will sponsor the Dezeen 10th birthday party on the opening night of Designjunction, taking one of 15 monopoly house exhibition spaces on Granary Square in Kings Cross.
EIZO’s ColorEdge series is a range of monitors designed and developed specifically for professionals working in the design and creative industries. Used by many of the world’s leading photographers, retouchers, post-production houses, FX artists and design professionals, ColorEdge is renowned for its colour accuracy, visual consistency and performance reliability. Built to exacting standards in the EIZO R&D Centre in Japan, the monitors are able to display 99% of the Adobe RGB colour space (over a billion colours) and boast a range of innovative, patented features to ensure accurate calibration and continuous, unrivalled performance.
Following a recent update of the range, which sees the addition of three exciting new products, EIZO (UK) has commissioned Peter & Paul, a Sheffield based creative communications agency, to refresh the communications for ColorEdge and position the range as the definitive standard for UK professionals working in industries where colour accuracy is critical.
After speaking to some of UK’s leading design and creative professionals and ColorEdge users, Peter & Paul has developed the ‘Living, breathing colour’ campaign, which seeks to communicate the evident ‘colour obsession’ that compels and inspires both EIZO and ColorEdge users. The campaign leads with a series of arresting, colour rich images created in collaboration with Perou, one of the UK’s leading fashion photographers. The range now has its’ own dedicated website which provides essential product information, educational content to enable a better understanding of colour management and over the coming year, will be constantly updated with a series of films featuring leading professionals in their fields discussing their own obsession with colour and the importance of accuracy within their workflow.
The film series has been created in partnership with Director Ed Andrews. Ed comes from a background in journalism and applies this critical sense of narrative to filmmaking – along with a dose of cinematic fantasy when required. He has recently directed documentary films for the BBC, Sony, Adidas, Toyota and Nowness.
Another element of the campaign will see EIZO ColorEdge (UK) participate in the prestigious DesignJunction event in September at Kings Cross London where it will sponsor the Dezeen 10th birthday launch party and take one of Monopoly house exhibition spaces on Granary Square, curating the EIZO ColourLAB an experiential laboratory inspired space which will showcase the Living, breathing colour film series.
This will be followed by a nationwide competition for undergraduate students studying on four chosen creative courses which include: Film and Moving image, Product Design, Graphic Design and Photography. Launched during the first term of 2016/2017 academic year, students will be offered a number of exciting briefs relevant to their specific disciplines and centred around colour and colour display. Completing in January 2017 the winners will receive a ColorEdge monitor of their own and will be afforded the exciting opportunity to gain experience working with some of the UK’s leading professionals through placements organised by EIZO (UK) and Peter&Paul.
The placements offered include:
- Photography winner – Rankin
- Product design winner – Heatherwick studio
- Film/Moving image winner – Somesuch
- Graphic design winner – TBC
The campaign will also see a range of both online and offline marketing activities to promote the ColorEdge range and build further awareness in the UK market throughout 2016/17.
Elizaveta Porodina – Living, breathing colour
For further information, please contact:
Amy@peterandpaul.co.uk or 07906439450
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